Exhibitor Profile: Insync Surveys


Insync Surveys is a leading Asia Pacific provider of benchmarked stakeholder surveys, and will be exhibiting at ALIA Access. A big thank you to Michael Samarchi (Industry Relationship Manager and Library spokesperson) for taking the time to answer our questions!

insync surveys

1. Can you please give us a taste or teaser of what you will be displaying / presenting at the conference exhibition? Do you have any new products or services you will be launching at the conference?

Insync Surveys has been doing a lot of work recently in the area of qualitative thematic analysis – that’s where we ask your customers an open-ended question, then we read through every response and tease out the common themes. We’ve developed a huge amount of benchmark data in this area, so we can tell you not only how your customers feel about your library, but how this compares to other libraries.

2. In your field of work, what is inspiring, exciting or challenging you at the moment?

At the moment I’m loving standing in front of a large audience and being able to have a real conversation about how their customers feel. This is different to a presentation – the strength of the research behind what we say, and the openness with which our clients take on this information, can turn this into a very rewarding experience for both sides.

3. If you will be visiting Brisbane for the first time, what are you looking forward to the most? If you are a local or know Brisbane well, please share your favourite thing to do or place to visit in Brisbane.

I’m a huge fan of the Southbank area, I love the arts precinct. I love visiting museums and arts centres, and hope I’ve got enough time during my trip to indulge myself in this area.

4. What is the best experience you have ever had at a library conference?

Back when I was working for the Department of Defence Library I presented a paper at a land warfare conference, coincidentally at the Brisbane Convention Centre. After the presentation a Colonel from the US army approached me – he was huge, tall and gruff. He barked at me “What are you sellin’, son?”

I explained that I’d been researching the proliferation of information on land warfare on the internet in the last few years. As I explained my findings he softened and told me “I think that’s the best thing I’ve heard at this conference!” He told me a little about who he was and his story – he’d been in the first Gulf War. It was great getting a chance to chat to this guy.

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